Marketing management is a far-reaching function that encompasses the management of every aspect of the marketing within an organization. The role and scope of the marketing management function varies widely between organizations according to organizational characteristics e. Not long ago, marketing efforts seemed much less complicated affairs. Stories about rag-and-bone men traveling to a village with a dancing bear to grab attention and advertise themselves depict a simpler time.
Along with the provision of food, sustaining livelihoods, enhancing nutrition and the ability to cope with rapid changes in the environment and marketplaces are equally important to millions of small farmers.
Data science can help in many ways. In this article, we outline the beginnings of data science applications in Indian agriculture.
We cover various initiatives such as data collection, visualization and information dissemination and applications of algorithmic data analysis techniques for decision support. We describe one application under development that provides timely price information to farmers, traders and policy makers.
Published Papers Devalkar, Sripad K. The firm procures an input commodity and processes it to produce an output commodity over a multi-period horizon.
We show that the resulting optimal operational policy has the same price and horizon dependent threshold structure that characterizes the known optimal policy when markets are complete or financial distress costs are small.
We also theorize how certain contingencies, such as the presence of foreign institutional ownership and family management, moderate the relationship between family ownership and internationalization strategy.
We test our predictions by using a proprietary, longitudinal panel dataset of leading family firms from India and find support for most of our theoretical predictions. Internationalization has emerged as a dominant strategy for firms in a globally interconnected world. We observe that ownership structure and management have significant bearing on internationalization strategies of family firms, as family owners and managers are more averse to internationalization.
However, certain contingencies, such as the higher ownership of foreign institutions and presence of professional managers, help business families improve their understanding of international markets, reduce the fear of the unknown, and better appreciate the benefits of internationalization, thereby aiding greater internationalization of family firms.
Since banking is intrinsically an opaque activity, we hypothesize that an incoming CEO of a bank is more likely to manage earnings than a counterpart in a non- financial firm.
To identify the hypothesized effects, we exploit exogenous variation generated by age-based CEO retirement policies in Indian public sector firms.
This decrease occurs due to increased provisions, though such provisions do not associate with increased non-performing assets subsequently.
In contrast to banks, we observe no earnings management coinciding with CEO turnover for other public sector firms.
As evidence of motivation, we show that earnings management increases likelihood of directorship positions in other firms within two years of retirement. Published Papers Batra, Rishtee Kumar.
Wisdom from ancient texts and practitioners of alternative medicine seem to share the intuition that consuming spicy food may increase aggression. However, this relationship has not been empirically tested.
Across three studies, we find evidence for this proposition. Study 1 reveals that those who typically consume spicy food exhibit higher levels of trait aggression.
Studies 2 and 3 reveal, respectively, that consumption of, and even mere exposure to spicy food, can semantically activate concepts related to aggression as well as lead to higher levels of perceived aggressive intent in others. Our work contributes to the literature on precursors of aggression, and has substantive implications for several stakeholders, including marketers, parents and policy makers.
We argue that in societies where the traditional family dominates social and economic life, the relationship between the two institutions, the firm and the family, is managed via inter-institutional logics.
These inter-institutional logics help reconcile the tensions that often arise in the family firms during strategic decision-making.
We use archival and interview data on thirty-six new ventures in eight Indian family firms to identify these logics. Our analysis shows that the interaction between firm and family institutional logics in Indian family firms generates four sub-logics: Economic, Expertise, Reputation and Attachment.
These four logics are used to frame and screen new venture opportunities and justify resource allocation.Join ResearchGate to discover and stay up-to-date with the latest research from leading experts in Marketing Management and many other scientific topics.
Developing The Marketing Mix. The marketing mix is probably the most crucial stage of the marketing planning process. This is where the marketing tactics for each product are determined.
The marketing mix refers to the combination of the four factors (price, promotion, product, place) that make up the core of a business’s marketing strategy.
- Marketing Information Systems (MkIS) Support for the Marketing Management Process Introduction More and more, companies are faced with the need to control an ever . Disclaimer: One Freelance Limited - custom writing service that provides online custom written papers, such as term papers, research papers, thesis papers, essays, dissertations and other custom writing services inclusive of research material, for assistance purposes only.
Marketing and the management of the marketing function, like other strategic functions within the organization, needs to be created based on a needs assessment and data analysis to determine what the needs of the market are and how best to position one's product or service to meet those needs.
This list of management research paper topics provides key issues and topics that managers are confronting in the modern world. New technologies, globalization, and associated ethical implications frame many of these issues like the management of nonprofit, .