They are means of persuading others to believe a particular point of view. They are often used in speech writing and advertising to sway the audience. Meaning of Ethos, Pathos and Logos Aristotle used these three terms to explain how rhetoric works:
Who do we write for? Reuters writes for three main audiences: Professional — investors, fund managers, brokers, lawyers, tax specialists and others who take actions based on the news or may use it as a talking point with clients and a source of ideas to inform a longer-term strategy.
Media — broadcasters, newspapers, national news agencies, news websites. The broader public — financially and politically aware readers who get news on Reuters. And to comply with the Reuters Trust principles, all stories, blogs and columns must display "integrity, independence and freedom from bias".
Basic story structure A good Reuters story gets straight to the point and has all the main elements, including some context, analysis, human interest and color, woven in from the top, not just tagged on as an afterthought. The 5 Ws — Who?
Typical trunk story intro for breaking news including market reports.
Pulls together several urgents or updates on related events, or themes. The writer gets into the helicopter and looks for the big picture.
State an argument, or forecast the implication of a trend, or come to a conclusion. What is the significance of this event, speech, development? Why should the reader bother to read on? To write the nut graph, answer the following questions: Assume the reader is new to the story, what is the context?
Is this the first time?
Is this a trend change? Is this a change in rank for the players as a result of the election, revolution, merger, takeover, earnings report, bankruptcy? What is at risk politically, economically, financially? Are there data and quotes back up the intro? You should source every new piece of information.
Was a Reuters reporter, photographer or camera operator on the scene as a witness? Good sources and well-defined sourcing help to protect the integrity of the file and protect journalists against legal dangers see The essentials of Reuters sourcing. They should help to move the story along. Write yourself subheads to create the building blocks.
Subheads can usefully help the reader about every words. Each block should follow logically and add detail or data, a quote, and some analysis or context, just like the first paragraphs of your story. What is changing and what is not?
Who are the parties in conflict and why? For Reuters, national and international is usually more important than local Forward-looking is more important than backward-looking. Have I been fair to all parties and points of view?
Have we given all relevant parties a chance to respond to each and every claim we make? Ensure information in the story agrees with and supports the headline, Are the headline tag and slug correct and appropriate?
Confirm the day of the week and the date. Does the story make clear how we got the information, for example, from a newspaper pickup, interview, or news release? Check all the numbers.From political power brokers to the entire island of Manhattan, a varied cast of taunting insiders has inadvertently driven Donald Trump's lifelong revenge march toward the White House.
This is what i. The United States presidential election of was the 44th quadrennial presidential election, held on Tuesday, November 8, In a closely contested election, Democrat John F. Kennedy defeated incumbent Vice President Richard Nixon, the Republican Party nominee.
This was the first election in which all fifty states participated, and the last in which the District of Columbia did not. Shop 3M at the Amazon Arts, Crafts & Sewing store.
Free Shipping on eligible items. Save on everyday low prices. Each of these titles is available under a Creative Commons license (consult the individual text for the license specifics). Click on the title to view the chapter abstract and a downloadable PDF of the chapter.
Speech Analysis – Barack Obama’s Inaugural Address. Note that numbers in square brackets (e.g. ) refer to paragraph numbers in the speech text at the end of this article. Eulogy definition, a speech or writing in praise of a person or thing, especially a set oration in honor of a deceased person.